Levendary Cafe Essay Example | Topics and Well Written Essays - 750 words

Levendary Cafe - Essay ExampleMia Foster is the current C.E.O of the Levendary Caf. She has had a decorated past with experiences in being the president of the U.S business of a whopping American fast food conjunction for about seven years. The first reason was that the company national business was almost tapping out even though the brand still remained strong and easily recognized. The second and most important reason that concerned Mia Foster was the fact that she did not have adequate front experience in international management. This second factor led to investors being skeptical of her own ability to successfully manage a now planetary brand.Louis Chen is the cafs China Vice President. The caf heavily relies on her expertise, judgment and knowledge of the Chinese market to effectively penetrate and establish itself in the acclivitous but lucrative Chinese market. The company opted to forgo the idea of entering the market as a joint venture with an established Chinese dome stic restaurant and opted to instead exploit and use Louis Chens experience and attributes so as to replicate and be as successful as the company would have been recorded with a joint venture strategy. Louis Chens main concerns are in the companys expansion and connection since in that respect was no particular strategic plan at all. Chen was also concerned about how differentiation of the Levendary brand would pan out in the red-hot market with consumers trying to see how this new foreign brand differs from their own domestic brands.